Alpine F1 completes Kappa equipment deal
- Kappa will also provide apparel for Alpine’s esports team and driver academy
- Elsewhere, Heineken accepts Australian Grand Prix title sponsorship
Formula 1 team Alpine has announced a multi-year partnership with Italian sportswear brand Kappa and French clothing brand K-Way.
As part of the deal, Kappa will outfit drivers Fernando Alonso and Esteban Ocon, as well as the backroom crew, with clothing. The deal also covers Alpine’s esports operations and driver academy.
Kappa will also develop new textile collections for the Alpine team kit, supporter clothing, footwear and accessories, relying on a network of licensees to distribute them worldwide.
Kappa currently supply their kit to Premier League football club Aston Villa, but the brand’s partnership with Alpine is their first step into motorsport.
Meanwhile, K-Way will become Alpine’s official lifestyle partner and equip the team with travel apparel.
“We are delighted to welcome Kappa as the official clothing supplier for our track and factory teams and our drivers,” said Laurent Rossi, Managing Director of Alpine Formula One Team.
“We share the same desire to seek performance and style while drawing inspiration from our history. Kappa has always been ahead of the market in design and technology.
“We are also delighted to collaborate with K-Way, an iconic and stylish brand that reflects the integral values of Alpine. We look forward to working together over the next few years.
Meanwhile, Formula 1’s Australian Grand Prix announced that the race would be sponsored by Dutch beer brand Heineken.
As part of the agreement, the race will be called the “Heineken Formula 1 Australian Grand Prix”.
The city of Melbourne should host the event from April 8 to 10 around a heavily revised Albert Park circuit.
The Australian Grand Prix has been absent from the Formula 1 calendar in 2020 and 2021 due to the impact of the Covid-19 pandemic.
The new partnership ends the previous Australian Grand Prix sponsorship deal with Rolex. The watchmaker has sponsored the event since 2013.
“We are delighted to have Heineken as the Title Partner of the Formula 1 Heineken Australian Grand Prix in 2022,” said Andrew Westacott, Chief Executive of the Australian Grand Prix Corporation.
“Heineken is synonymous with Formula 1, and this collaboration will create exciting opportunities at this year’s event – fans will be delighted.
Elsewhere, Formula 1 has announced that BBS Motorsport will be the series’ official rim supplier for 2022.
Formula 1 will switch to larger 18-inch wheels in 2022 from the 13-inch wheels used previously.