Cannes Lions: #WombStories wins Film Craft Grand Prix for AMV BBDO | Digital


Abbott Mead Vickers BBDO added to their already large collection of Bodyform / Libresse #WombStories campaign trophies by winning the Film Craft Grand Prix at the Cannes Lions.

Winners were announced today in three craft categories. Ogilvy London and Toronto won a second Grand Prix in the Industry Craft for Dove ‘Courage is Beautiful’ campaign, following the couple’s success in the Outdoor Lions on Monday.

And in Digital Craft, Epic Games took top prize for “Astronomical,” its groundbreaking collaboration with Travis Scott, who played live in front of 12.3 million players in his online game Fortnite.

Cinematic crafts

British entrants topped the winners, with four out of nine gold medals, including one for AMV with #WombStories. The other British gold medalists were The Gate, for Childline; MPC and Riff Raff, for Burberry; and Somesuch and WePresent for “The long goodbye” by Riz Ahmed.

There were two American gold medals: Cosmo Street Santa Monica and Droga5 New York for the New York Times “Life needs truth”; and Smuggler LA and Apple for Apple’s “All Home Work”.

There were two Golden Lions for Division Paris and Publicis Italy for Diesel, and one for Iconoclast Paris and BETC Paris for Lacoste.

British participants won 10 out of a total of 24 Silver Lions awarded. AMV BDDO won three: one, one with Trim Editing and one with Macmillan Cancer Support. Riff Raff has won two, one with MPC and one with Burberry. The Gate also won two. There was money each for Adam & Eve / DDB, Mother London and WeTransfer / Riz Ahmed.

US entrants won six silver medals: two for Apple, including one alongside Work Editorial, and one for 72andSunny LA, BBDO New York, Somesuch LA / Droga5 New York, and Translation / Beats by Dr Dre.

Thirty-one Bronze Lions were awarded, including 17 from the United States and three from the United Kingdom.

In Asia-Pacific, TBWA Media Arts Lab Shanghai won a bronze medal for “Shot on iPhone 12 Pro Max – Chinese New Year – Nian for Apple, and Dentsu Inc won a bronze medal for” Designing Tokyo “for Mori Building .

The American bronze medalists were Droga5 New York (four bronzes, one with Wave Studios and one with Work Editorial), TBWA Media Arts Lab LA (three), BBDO New York (two, one with Smuggler LA), Smuggler LA (two, one with BBDO), Translation (two, one with Beats by Dr Dre and one with Prettybird Culver City), and one for Blacksmith New York / 72 and Sunny New York, Energy BBDO, McKinney Durham, MJZ LA and Wieden & Kennedy Portland.

From the UK there was one bronze each for AMV BBDO, Droga5 London and Lucky Generals.

Industry Crafts

Four Gold Lions were awarded in this category, including one to Ogilvy London and Toronto for Dove. The others went to Ogilvy Chicago, for Tyson “Peace, music and sausage”; Arnold Worldwide Boston, for the “Zimbabwe” Red Cross; and Africa DDB, São Paulo, for Folha from s. Paulo newspaper, “The most valuable news”.

APAC won a silver medal in Hong Kong – “Figlia – feminine by nature” from Superunion for Figlia Olive Oil.

There were three Silver Lions among the US participants: one for Arnold Boston, TBWA Chiat Day New York, and Saatchi & Saatchi Wellness with Publicis Israel.

Two British participants each won a silver medal: AMV BBDO and Proximity London.

American companies won six Bronze Lions: two for Burger King and David Miami, with Publicis Romania and Ingo Stockholm; and one for Arnold Boston, The Community Miami, The Bloc New York and Mother Agency LA.

There was only one British Bronze Lion, won by AMV BBDO.

Digital craft

Four of the five Golden Lions awarded were solely or jointly from the United States. There was a gong each for Cox Communications and 180LA for Cox’s “Drawn Closer”; MTA New York / Work & Co New York for the Metropolitan Transit Authority’s “MTA Live Subway Map”; Spotify’s internal campaign “Alone with me”; and “Project Included” for Google AI and Candian Down Syndrome Association, by FCB Canada, Toronto and Google VR, San Francisco.

The fifth gold medal went to DDB Germany, Berlin for Reporters Without Borders, “The Uncensored Library”.

In APAC, there have been two silver winners: in India, “The 8-bit Journo” by Dentsu Webchutney for Vice Media, and AKQA’s “Code of conscience” for Instituto Raoni awarded in Australia and Brazil. .

Four U.S. entries each won a Silver Lion: GSD & M Austin, Cox Communications / 180LA, Spotify, and 72andSunny LA. There was a silver winner from Germany and Denmark.

There have been two bronze medalists in the United States: Area 23 and 140NYC / Verizon / Metropolitan College of New York. Three Bronze Lions were also awarded to nominations from Japan, and one from France, Australia, South Africa, the Netherlands / Sweden and Germany / South Korea.

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