Designer fragrances take advantage of the action-packed Formula 1® Pirelli British Grand Prix ™ with the launch of the F1® Fragrances Race collection


F1® fragrances ambassador Freddie hunt witnessing a fierce fight at Silverstone

LONDON, July 21, 2021 / PRNewswire / – It was a weekend of excitement and firsts, with the world watching F1® and Silverstone where fans came back strong with a record crowd of over 140,000. The debut of the new F1® The sprint race proved to be a success and Freddie hunt, son of the Formula 1 legend and 1976 Formula 1® World Champion James hunt, has partnered with F1® Perfumes to launch the new Race collection.

F1® Fragrances Ambassador Freddie Hunt presents the F1 Race collection at the F1 Paddock Club ™ in Silverstone during the Formula 1® Pirelli British Grand Prix / © Getty Images Antony Jones. (PRNewsfoto / Designer Perfumes)

Hunt, himself a racing driver, has witnessed the fierce battle between the title contenders Lewis hamilton and Max Verstappen firsthand at the prestigious F1 Paddock Club, where it hosted an array of VIPs and celebrities in the new F1® Perfumes stand to discover and discover the latest Race collection perfumes.

“It was a fantastic Grand Prix weekend; I really like being the new Ambassador of Official F1® Perfumes. The bottles are superb and I really like the perfumes! F1® Collection Course de Parfums contains five different scents, each corresponding to a particular point in an F1® race. “said Hunt,” my favorite, The reign of carbon, captures the podium victory celebrations – the best part of a racing weekend! “

He especially enjoyed the victory celebrations of the world premiere of the Sprint race on Saturday which brought home the winner’s laurel for the first time since the 80s: “It’s awesome. It reminds me of my dad – those iconic photos , taken by the biggest headline magazine of the time – celebrating his victory here at Silverstone, the large laurel around his chest, a bottle of champagne and the trophy high in the air! ”said Hunt,“ His incredible smile showing that feeling of victory – like you’ve just conquered the world! “

More than once, approached by guests of the exclusive F1 Paddock Club, Freddie, whose appearance so resembles his famous world championship-winning father, has told stories of his fond memories of his late father, and has was visibly moved upon learning that the trophy winner was a moving tribute to ‘The Voice of British Motorsport, legendary commentator Murray walker‘. “Even though I was just a little kid, I remember Murray, and especially his voice. I really liked him – him and dad often argued over the same microphone, but they were also really good guys. friends!”

He continued, “I really enjoyed meeting a lot of amazing people, chatting with Ghetts (British rapper) and Ellie Bamber (Actor, BBC1, The Serpent) and talks perfume with Rahi chaddah (model, influencer and beauty entrepreneur) and Paddock Club DJs Andy Purnell and Martin 2Smoove were a new and interesting experience for me. “

With Hollywood superstars Tom cruise, Harrison ford and Michael douglas as a guest of various Formula 1 teams, the British Grand Prix once again proved to be a star-studded event with the Olympic legend Mo Farrah, Dynamo magician, cyclist Andoni Azkarate, Everton star James rodriguez, Chelsea goalkeeper Kepa Arrizabalaga, tennis prodigy Emma Raducanu, Arsenal-players Pierre-Emerick Aubameyang and Alex Lacazette, ‘Harry Potter’-actor Hero Fiennes Tiffin and rapper AJ Tracey.

Thousands of fans have had their own chance to experience firsthand the F1® Collection Course de Parfums to the pop-up perfume experience in F1® Fan Zone.

Dilesh Mehta, said the CEO of Designer Parfums“We are delighted that F1 fans have become heavily involved in Silverstone fragrances. Some of the scents were sold for a few hours over the weekend and we had great feedback from everyone who visited. We look forward to bringing the F1 Fragrances to all races around the world to bring the olfactory journey of F1 to all Formula 1 enthusiasts. ”

Based on the aerodynamics of an F1 car’s chassis, the sophisticated cylinders, designed by Ross lovegrove, are available in five elegant and sporty colors, each bottle being accompanied by a support visibly inspired by F1 tires. Each scent beautifully captures the thrills and challenges of a high-energy F1 racing, in its authentic way.

Discover the F1 Engineered collection

Precious courage, Turn 1, Overtake 320, Neeeum White and Carbon Reign: discover the five EDT fragrances, each housed in a 75ml aerodynamic bottle, priced at £ 60 / € 65 / $ 70.

On sale via initially in the UK and Europe, followed by worldwide distribution.

Also available on:

The launch of the F1® Fragrances Course Collection completes the F1® Fragrances racing team, including the exclusive F1® Collector luxury editions and the F1® Fragrances Engineered Collection haute parfumerie. @racefragrancecollections @ f1 # f1parfums

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Media inquiries: Marion ferg, [email protected]



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