Ericsson savors hero’s welcome to Sweden with Borg-Warner
Welcome home, Marcus Ericsson.
The winner of the 106th race of this year’s Indianapolis 500 miles presented by Gainbridge returned to his native Sweden this weekend for a memorable celebration among family, friends and fans, with the famous Borg-Warner trophy also in attendance .
“Yeah, it’s been amazing,” said Ericsson, 32. “It’s been a crazy schedule. We tried to really maximize the exposure of the trophy and of me and then of INDYCAR here in Sweden, and the turnout was incredible. It was brilliant.
The schedule was also jam-packed as Ericsson showcased his victory in “The Greatest Spectacle in Racing” for Chip Ganassi Racing and the ultra-competitive NTT INDYCAR SERIES across Scandinavia with appearances on morning talk shows from the national television, magazine photo shoots, autograph sessions with thousands of signatures, as well as multiple dinner parties ranging from close friends to Swedish officials and sponsor Huski Chocolate.
Ericsson also showed up with his face fresh off the Borg-Warner trophy in Scandinavia’s biggest shopping mall. There was also a stop in Orebro, Sweden, in front of the statue of Swedish Formula 1 legend Ronnie Peterson.
Perhaps the most memorable stop was returning to his hometown of Kumla as around 8,000 people – more than a third of the town’s population of around 22,000 – flooded the square with the city in freezing temperatures to pay tribute to their local hero in an hour. Party.
The festivities included a chef from Kumla telling the crowd about when Ericsson had an apprenticeship in his kitchen aged 12, special videos featuring congratulations from all Ericsson teammates Chip Ganassi Racing, Formula 1 driver Charles Leclerc, childhood friends and mentors, and Swedish Supporters. Ericsson signed over 1,000 autographs after the ceremony and ended the evening with a family dinner at his favorite pizzeria in Kumla.
“That moment of being on stage and seeing everyone, not just friends and family, but all the other people that came out, was just amazing,” Ericsson said. “That’s the day I will always remember, let’s put it that way. I could never imagine how many people would come out and share this with me.
Swedish media covered the tour stops, including a newspaper printing a photo of Ericsson and the headline “King in Kumla”. Fan participation in the trip, which ends today, was so strong that it also caught the attention of Michelle Collins, Global Director of Marketing and Public Relations at BorgWarner.
“The response and reaction from Marcus and the Borg-Warner Trophy in Sweden has been incredible,” Collins said.
“BorgWarner was so happy to support all of the memorabilia with Marcus over the past few days. Winning the Indianapolis 500 is something he will always remember and being able to share those memories with friends, family and fans was amazing. to be seen all over Sweden. Marcus is truly a hero and revered here – it was so special.”
The hero’s welcome was also recognized and appreciated by Mika Manninen, Global CEO and President of Huski Chocolate.
“For Huski Chocolate, having Marcus in Sweden with the Borg-Warner Trophy was truly unique, and I’m so proud that our team can share this moment with him, his family and the fans,” Manninen said. “At Huski, we share the same values as Marcus: have a good heart, never give up or back down, be loud when needed, always do your best and have fun doing it.
“We had over 8,000 friends of all ages in Kumla town square to celebrate Marcus on Sunday night. Couldn’t have asked for a better way to end our week-long Swedish tour with him and the Borg-Warner Trophy. Guess we have to do this again next year, Kalas! (party in Swedish).
For his part, Ericsson, driver of the No. 8 Huski Chocolate Chip Ganassi Racing Honda, has been looking forward to the celebration at home since tasting the milk on May 29 at Victory Lane at Indianapolis Motor Speedway.
“It was a bit difficult in the season, to get the win in the busiest part of the season,” Ericsson said. “So it was never really a chance to celebrate and really do all those things that you want to do after winning the biggest race in the world. It’s something I’ve been looking forward to, and now after the season, I did a lot of cool stuff that goes along with winning the 500.
“Last week was definitely the highlight of my off-season. It’s been an amazing week. On the weekends going to Stockholm and then to the biggest mall in Scandinavia and seeing people there for hours and hours, then my hometown in the town square was super cool.
At the end of the trip, Ericsson plans to spend some time at home, with limited trips planned to the United States before the 2023 NTT INDYCAR SERIES season, and he is already motivated to go further.
“That was the big highlight, and then there are always things to come,” Ericsson said. “I’m going to have to go to the States a few times here before the end of the year, but try to spend time here in Europe, Scandinavia and Sweden as well, to recharge my batteries and come back even stronger next year. .to try to defend that Indy 500 title and win that championship that we were looking for this year as well.