Ex-F1 driver Esteban Gutiérrez launches F1 merchandising platform in the US

Americans can now shop on the online retail platform with Gutiérrez-curated products for racing fans

MONTERREY, Mexico, August 16, 2022 /PRNewswire/ — EDASI, an online retail platform featuring exclusive Formula 1 and motorsport merchandise, has been bringing racing fans together since its launch in Mexico in 2021, becoming the first official distributor of F1 merchandise in Latin America. ‘Edasi’, Estonian for ‘moving forward’, has now gained momentum in the US market with its official launch in August 2022.

EDASI is founded and run by Esteban Gutiérrez, a former F1 driver who competed in prestigious competitions from 2013 to 2016. Now currently a Mercedes-AMG Petronas F1 Team Ambassador, Gutiérrez also races six times a year, representing Mercedes in Formula 1 and the Inter Europol Competition team in the World Endurance Championship. Gutiérrez strives to share his love for the world of motorsport by offering curated products that allow others to show their passion through premium apparel and accessories.

Gutiérrez shares: “Since the start of my professional racing career at 14 years old, racing was all I focused on. Once I noticed that there was no official distributor for F1 products. in Latin America, this concentration began to change. I wanted to help spread the magic that the world of motorsport has to offer and with that, EDASI was born.”

Now available for sale online and shipping in United States, EDASI creates a frictionless journey with its seamless navigation, reliable customer service, and fast shipping that incurs no additional costs for international customs. Dedicated to bringing the buzz of the racetrack directly to fans, EDASI delivers products of exceptional quality, matching the high caliber standard worn by the drivers themselves.

“I am very proud of the work we have done as a team to expand into other markets, especially in the United States, where the Formula 1 audience is growing at a very high rate,” Gutiérrez said.

To help fans stand out boldly and confidently, EDASI offers exclusive merchandise from teams such as Scuderia Ferrari, Mercedes-AMG Petronas F1 and Red Bull Racing. Also committed to helping fans represent their favorite F1 drivers, EDASI offers clothing from current and former Formula 1 drivers, including Esteban Gutiérrez, Lewis Hamiltonand Ayrton Sene.

Gutiérrez explains: “EDASI is more than an online platform. It’s a community that encourages racing fans to dream with passion, live boldly and always push forward.

EDASI, an Official Formula 1 Merchandise Distributor, is dedicated to sharing its passion for Formula 1 and other motorsports through authentic apparel and accessories in hopes of inspiring others to dream with passion and to live boldly. EDASI continues to connect the motorsport community through its Blog covering topics such as F1 history, upcoming racing news, recently released collections and more.

Discover the thrill by visiting The EDASI website and follow the journey of Esteban Gutiérrez @estebangtz.


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