Haas F1 Formula 1 Team To Create Branded NFTs With Opensea Cryptocurrency

US-licensed Formula 1 constructor Haas F1 Team has announced a collaboration with non-fungible token (NFT) marketplace Opensea. As part of the deal, a collection of NFTs will be produced for Haas while the Opensea logo will appear on its cars.

Opensea to help US Formula 1 team launch NFT collection

Opensea, the peer-to-peer market leader for non-fungible tokens, will create an NFT collection for Haas F1. The collaboration was announced Thursday by Haas, the only American team competing in the FIA ​​Formula One World Championship. In a press release on its website, Haas F1 said:

As the “Official NFT Market Partner” of Haas F1 Team, Opensea will work with the team and external collaborators to produce a collection of branded NFTs.

The initiative aims to boost fan engagement, the racing team said. “NFTs have the incredible power to unlock new experiences and give us a canvas to bring people together around what they love in new ways,” added Vice President of Product at Opensea Shiva Rajaraman.

The executive pointed out that the crypto company is eager to launch innovative collections with Haas F1 and provide new opportunities for its dedicated fan community to get closer to the action.

Also as part of the agreement, the Opensea logo will appear on the VF-22 cars, which have been designed and built by the Haas F1 team to compete in the 2022 Formula 1 World Championship.

“We’ve been waiting to find the right partner in the NFT space and at Opensea we’ve found exactly that,” said Haas F1 team principal Guenther Steiner.

“To be guided by Opensea on our collections and fan engagement opportunities, we know we will be in good hands as they are not only connected to all the key players, but they are an industry leader with innovation at the forefront of everything they do,” added Steiner, commenting on Haas F1’s first steps into the NFT space.

The collaboration between the crypto industry and the popular racing sport has been gaining momentum over the past few years. In the summer of 2021, Formula 1 secured a multi-million dollar crypto sponsorship deal with Crypto.com, and in early 2022, Red Bull Racing in partnership with Bybit crypto exchange. Mid-October F1 deposit eight trademark applications covering a range of crypto, NFT and metaverse products and services in the United States

Keywords in this story

Collaboration, Collection, Crypto, crypto company, crypto industry, Cryptocurrencies, Cryptocurrency, OK, digital collection, f1, Formula 1, Formula One, Haas F1, Haas F1 Team, nft, NFT, Non-fungible tokens, Opensea, Partnership, races, Sponsorship, sport, Tokens

Do you expect more partnerships between crypto companies and Formula 1 teams in the future? Tell us in the comments section below.

Lubomir Tassev

Lubomir Tassev is a tech-savvy Eastern European journalist who loves Hitchens’ quote: “Being a writer is who I am, rather than what I do.” Besides crypto, blockchain and fintech, international politics and economics are two other sources of inspiration.

Image credits: Shutterstock, Pixabay, Wiki Commons, Haas F1 Team

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