HEINEKEN® ANNOUNCED AS TITLE PARTNER FOR 2023 LAS VEGAS FORMULA 1 GRAND PRIX

– The world’s most anticipated F1® race can now be advertised as FORMULA 1 HEINEKEN® SILVER LA VEGAS GRAND PRIZE 2023

– A combination of F1®, Vegas and Heineken® is the perfect trinity for race weekend entertainment

– The announcement comes the day before the Las Vegas Grand Prix kick-off party, with exciting fan activations and events including a live car race on the Las Vegas Strip with Oracle Red drivers Bull Racing and Mercedes-AMG Petronas F1 teams

– Heineken® Silver, one of the company’s most anticipated innovations, will arrive in the United States in early 2023

– Heineken® has been promoting responsible drinking with the help of high-level motorsport partnerships since entering F1® in 2016

AMSTERDAM, November 4, 2022 /PRNewswire/ — The world’s most anticipated F1® race, next year’s showdown at Vegaswas officially announced today as HEINEKEN® SILVER FORMULA 1 LA VEGAS GRAND PRIX 2023. This event will be the first-ever Saturday F1® race, taking place at night on an epic street circuit, on 18e November 2023.

As a Worldwide Partner of Formula 1®, Heineken® has a rich history of celebrating and amplifying some of the greatest global moments in sport. This combination of F1®, Vegas and Heineken® are the perfect trinity for world-class entertainment and exceptional fan experiences.

Maggie TimoneyCEO of HEINEKEN® UNITED STATESsaid: “The Heineken® Silver Grand Prix of Las Vegas is the perfect culmination of our successful global partnership with F1® which has brought ground-breaking events to the tracks of Austin and Miami in the USA. We are thrilled to pair F1®’s most anticipated racing with our most anticipated innovation – Heineken® Silver.

“Next year will be an extraordinary event that we are delighted to be part of.”

The announcement comes the day before the Las Vegas Grand Prix kick-off party, featuring a public fan zone with activations including the Pit Stop Challenge, Esports simulators, car and trophy photo opportunities, and more. , plus a live car race on the Las Vegas Strip with drivers from the Oracle Red Bull Racing and Mercedes-AMG Petronas F1 teams – all to celebrate the countdown to FORMULA 1 HEINEKEN® SILVER LA VEGAS GRAND PRIZE 2023.

Since entering motorsport in 2016, Heineken® has been committed to a real change in attitude towards drink-driving and relaunched its “When You Drive, Never Drink” campaign in May. Heineken® has always advocated responsible drinking, with global motorsport partnerships now providing an effective platform to de-stigmatize responsible drinking. Additionally, Heineken® is committed to investing more than 10% of its media budget to support these programs.

Dolf van den BrinkCEO and Chairman of the Management Board of Heineken® Internnational said: “We are thrilled to be the title partner of the most anticipated race of the 2023 season. The track takes aim at the iconic Vegas band and promises to deliver an exceptional fan experience. With Heineken® serving entertainment in the entertainment capital of the world, the Formula 1 Heineken® Silver Grand Prix of Las Vegas will be more than a race. The countdown to November 18, 2023 begin!”

Stefano DomenicaliPresident and CEO of FORMULA 1, said: “We can’t wait to see the show at the Las Vegas Grand Prix next November, and the addition of Heineken® as title sponsor of the race takes it to the next level. Heineken® has become an important part of the F1 family, providing exciting and engaging entertainment opportunities for our global fan base, both on track and at home, and we can’t wait to see what they bring to the iconic Las Vegas Strip.”

Renee WilmCEO of FORMULA 1 HEINEKEN® SILVER LA VEGAS GRAND PRIX said: “We are delighted to be able to extend F1’s existing partnership with a world-class global brand like Heineken®. With their in-depth knowledge of Formula 1 hospitality and branding, it was only natural to partner with them to create the ultimate fan experience in a city as vibrant and eclectic as Vegas and make sure the FORMULA 1 HEINEKEN® SILVER LA VEGAS GRAND PRIX will be the unmissable sporting event of 2023.”

Photo – https://mma.prnewswire.com/media/1938199/LVGP_Heineken_Silver.jpg

SOURCEHeineken

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