Louis Vuitton unveils a new Trophy travel case for the Monaco Formula 1 Grand Prix
For the second consecutive year, Louis Vuitton has partnered with the Automobile Club of Monaco to create a new Monaco Formula 1 Grand Prix trophy travel case.
The case was handcrafted in the historic Louis Vuitton workshop in Asnières, located just outside Paris. The design, made to celebrate the 79th anniversary of the Grand Prix, is inspired by the history and location of the legendary race and is made from black canvas with the brand’s signature LV monogram in red. The trophy case also features a large V for ‘victory’ painted on the side in a red and white stripe, intended to evoke the colors of the Monegasque flag as well as the race track’s unique urban route, and is finished with l Gold Material. On May 29, the winner of the Monaco Formula 1 Grand Prix will be announced and will be presented with this bespoke trunk containing the race trophy which is an exact replica of the 3.337km circuit with its 19 bends.
Louis Vuitton announced this multi-year partnership with the Automobile Club of Monaco for the first time in 2021, presenting a new bespoke case in the colors of the principality. The collaboration between these two groups aims to celebrate their common values of “tradition, transmission and excellence”. The Monaco Formula 1 Grand Prix is one of the most watched sporting events in the world and is famous for its narrow streets, multiple slopes and nerve-wracking tunnels.
Michael Burke, CEO of Louis Vuitton, then declared in a press release: “Fangio, Hill, Moss, Stewart, Senna, Prost, Schumacher, or more recently Alonso, Vettel, Rosberg, Ricciardo or Hamilton, the Monaco Grand Prix celebrated the greatest champions. At nearly 300 km/h between the rails, it’s the Formula 1 Grand Prix that all drivers aspire to win one day. Today, we are proud to be associated with the championship and to start writing a piece of history together. “Victory travels in Louis Vuitton” – the Trophy travel case will witness future victories and continue to carry legends! »