MotoAmerica: Medallia is title sponsor of Superbike until 2023 – Roadracing World Magazine


Medallia signs title sponsor of MotoAmerica Superbike category

The flagship category of the series is renamed MotoAmerica Medallia Superbike Championship
For the seasons 2022 and 2023
IRVINE, CA (November 11, 2021) – MotoAmerica, the first motorcycle road racing series in North America, is delighted to announce that Medallia Inc., the market leader in customer and employee experience, will be the title sponsor of the series’ flagship category. , which will be known as the MotoAmerica Medallia Superbike Championship, for the 2022 and 2023 seasons.

The 2022 10-round Superbike season will open alongside MotoGP stars at the Red Bull Grand Prix of The Americas at the Circuit of The Americas in Austin, Texas, April 8-10, and conclude at Barber Motorsports Park in Birmingham. , Alabama, September 23-25.

This year, Medallia joined MotoAmerica as the Official Partner of the WeatherTech Raceway Laguna Seca Round before becoming the Official Returning Partner of the Series.

As title sponsor of the MotoAmerica Superbike category, Medallia will continue to provide MotoAmerica with Medallia Quickstart solutions, a powerful set of pre-built experience management solutions designed to help companies launch customer feedback programs and hard-hitting employee within days. This technology will capture feedback from fans, employees and riders via video, audio and text that MotoAmerica can immediately analyze and report based on the responses received, then make real-time decisions based on that data.

“We have developed a close relationship with Medallia over the past year, and that has turned into their title sponsorship of our Superbike category for the next two years,” said Wayne Rainey, president of MotoAmerica. “Like any great partnership, it goes beyond a title; Medallia’s technology has already proven to be a huge asset in helping us get feedback from our fans and riders, which will help us continue to improve and develop our series.

“At Medallia, we stand alongside those who push the boundaries and raise the bar,” said Leslie Stretch, President and CEO of Medallia. “As sponsors, tech partners and fans, we are here to defend the champions and we wanted to expand our commitment to MotoAmerica to reflect that passion.”

Medallia’s award-winning SaaS platform, Medallia Experience Cloud, is the market leader in understanding and managing the experience for customers, employees and citizens. Medallia captures experience signals created during daily commutes in person, on digital calls and channels, on video interactions and on social media and on the Internet of Things (IoT) and applies proprietary AI technology to reveal personalized and predictive information that can lead to actions with exceptional business results. For more information, visit:

MotoAmerica Medallia Superbike 2022 Championship Calendar

April 8-10 MotoGP Circuit of the Americas Austin, TX

April 22-24 Michelin Raceway Road Atlanta Braselton, GA

May 20-22 VIRginia International Raceway Alton, VA

June 3-5 Road America Elkhart Lake, WI

June 24-26 Ridge Motorsports Park Shelton, WA

July 8-10 WeatherTech Raceway Laguna Seca Monterey, CA

July 29-31 Brainerd International Raceway Brainerd, MN

August 19-21 Pittsburgh International Race Complex Wampum, PA

September 9-11 New Jersey Motorsports Park Millville, NJ

September 23-25 ​​Barber Motorsports Park Birmingham, AL

About Moto America

MotoAmerica is the North American road racing series created in 2014 that hosts the AMA Superbike Championship. MotoAmerica is a subsidiary of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike champion and AMA Hall of Fame member Wayne Rainey, former rider and former manager of Team Roberts Chuck Aksland, Motorsport Marketing Director. Terry Karges and businessman Richard Varner. For more information on MotoAmerica, visit Also, be sure to follow MotoAmerica on Twitter, Facebook, and Instagram.

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