PATRÓN Tequila becomes the first-ever official tequila partner of the Formula 1 Paddock Club™
The partnership celebrates the coming together of two luxury icons to create a simply perfect experience for F1 enthusiasts® fans kick off the famous FORMULA 1 GRAND PRIX MONACO 2022
ATOTONILCO EL ALTO, Mexico, May 24, 2022 /PRNewswire/ — PATRÓN tequila, the world’s number one super premium tequila*, is now the official tequila of the F1 Paddock Club™the ultimate Formula 1 trackside experience® offers to VIP guests every race weekend. This is the first ever exclusive tequila partnership within the F1 Paddock Club™ makes its premium yacht experience debut at the FORMULA 1 GRAND PRIX OF MONACO 2022, and further strengthens the role of PATRÓN in the world of F1®following the recent collaboration with beloved Mexican racing icon Sergio “Checo” Perez earlier this year.
The Paddock Club™the pinnacle of Formula 1® hospitality, takes fans behind the scenes and into the heart of the action. Along with exclusive experiences including a unique view of the start/finish straight and pit lane, guests can also access pit lane tours and relax in spaces above the garages of team who offer a bar experience – now serving PATRÓN tequila cocktails. – F1 refreshes, animations and appearances® Drivers.
“Just as PATRÓN goes to extraordinary lengths to deliver perfection in every drop of our 100% naturally perfect tequila, that same tireless dedication to perfection can be seen in F1 – from the drivers to the crews to the passionate fans who live for the This is an exciting time for motorsport with the explosive growth and growing interest from fans around the world and at PATRÓN we are delighted to be part of this passion as Official Tequila Partner for F1.” , said Catherine Parker, President and Global Marketing Director of PATRÓN. “After announcing our collaboration with Checo Perez earlier this year, being part of the exclusive Paddock Club experience was a natural next step for PATRÓN to help make the race day experience for guests just perfect with a PATRÓN cocktail in hand.”
F1 Paddock Club™ customers will now have exclusive access to enjoy personalized PATRÓN cocktails at the PATRÓN bars inside the F1 Paddock Club™ lounge including the signature cocktail of the season – The PATRÓN Pole Position Paloma. This cocktail will be served among a variety of other PATRÓN specialty drinks for guests to celebrate responsibly at race weekends around the world to toast your favorite F1® team.
The recipe PATRÓN Pole Position Paloma
1.5 oz PATRÓN Reposado
3 oz fresh grapefruit juice
0.5 oz agave syrup
0.5 oz freshly squeezed lime juice
1 ounce sparkling water
+ Sugar and salt for rimming
+Grapefruit wedge for garnish
“We are proud to bring together the world’s number one super premium tequila with F1, to enhance our VIP experience for our fans in the prestigious F1 Paddock Club,” said Chloe Targett-AdamsDirector of Race Promotion and Hospitality at Formula 1®. “PATRÓN is the perfect brand to be our exclusive tequila partner for the Paddock Club and we look forward to creating a premier cocktail experience at upcoming races this season and into 2023.”
Fans wishing to access the F1 Paddock Club™ The PATRÓN experience can do this in the following upcoming races:
- FORMULA 1 GRAND PRIX MONACO 2022 (May 26-29)
- 2022 FORMULA 1 AZERBAIJAN GRAND PRIX (June 9-12)
- FORMULA 1 GRAND PRIX CANADA 2022 (June 16-19)
- FORMULA 1 LENOVO BRITISH GRAND PRIX 2022 (June 30-July 3)
- FORMULA 1 GROSSER PREIS VON ÖSTERREICH 2022 (July 7-10)
- LENOVO FORMULA 1 GRAND PRIX FRANCE 2022 (July 21-24)
- FORMULA 1 ARAMCO MAGYAR NAGYDÍJ 2022 (July 28-31)
- FORMULA 1 ROLEX GRAND PRIX OF BELGIUM 2022 (August 25-28)
- FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2022 (September 1 to 4)
- FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2022 (8-11 Sept.)
- FORMULA 1 HONDA JAPANESE GRAND PRIX 2022 (Oct. 6-9)
- FORMULA 1 ARAMCO UNITED STATES GRAND PRIZE 2022 (October 20-23)
- FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2022 (October 27-30)
- HEINEKEN FORMULA 1 BIG PREMIO DE SÃO PAULO 2022 (November 10-13)
- FORMULA 1 ETIHAD ABU DHABI GRAND PRIZE 2022 (November 17-20)
For the latest, please visit the Formula 1® website for more details.
About Tequila PATRÓN
From the hand-harvesting of the highest quality 100% Weber blue agave, to the traditional and centuries-old distillation process, to the individual labeling, numbering and inspection of each bottle, PATRÓN tequila is made with a precision and meticulous care. Although PATRÓN has become one of the most recognized and respected luxury spirits brands in the world, it is still produced exclusively in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information on PATRÓN Tequilas and Liqueurs, please visit www.patrontequila.com. The ideal way to enjoy PATRÓN is responsibly.
PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
*IWSR Global Database 2020
About the Paddock Club®
Formula 1 Paddock Club™ is one of the sport’s most iconic and exclusive hospitality experiences and has continually evolved to produce memorable moments for all guests since its inception in 1986.
With views of the team garages, pit lane and start/finish straight, Paddock Club™ offers the best and most unique way to watch, absorb and enjoy all that Formula 1 has to offer®. In addition to enjoying the drama on the track, Paddock Club™ guests can relax and enjoy behind-the-scenes experiences, chauffeur appearances, world-class dining, drinks and VIP service all weekend long.
About Formula 1®
Formula 1® The race began in 1950 and is the most prestigious motor racing competition in the world, as well as the world’s most popular annual sports series. Formula One World Championship Limited is part of Formula 1® and owns the exclusive commercial rights to the FIA Formula 1 World Championship. The F1 logo, the F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights are reserved.
THE IDEAL WAY TO ENJOY PATRÓN IS RESPONSIBLE. ©2022. PATRÓN, HIS COMMERCIAL OUTFIT AND THE BEE LOGO ARE TRADEMARKS.
SOURCE Tequila Patrón