Race against climate change: Nokian Tires launches a sustainable innovation challenge
Finalists have a ride to change the future
In the race against climate change
From all the applicants, a group of finalists will be chosen. The finals will take place on
Ambitious goals to be achieved by 2030
The challenge is now open on the FAST RACE, BIG CHANGE website.
Did you know:
There are approximately 1.4 billion cars in the world. What if all these cars used durable tires? Tires can make a big difference in the fast-paced race against climate change.
Tires have nearly 30 different components and more than 100 raw materials. This means that there are hundreds of opportunities for greener innovations.
Nokian tiresis looking for ideas and solutions from around the world and industries that can be put into production in our future premium tires offered to drivers around the world. The solution can be a new renewable or recycled material, an innovation affecting the rolling or wear resistance of the tire or a new application of digital technology: the entire product life cycle is open to innovation.
FAST RACE, BIG CHANGE finalists have the unique opportunity to visit our test facility in Lapland and pitch their idea to a panel of judges from industry and academia.
The winner will have the chance to explore a business relationship with
Nokian tiresto cooperate with the best innovative minds of Nokian Tires R&D experts to turn their idea into reality, bring their work to public attention and a monetary prize of 10,000 E.
Download photos: www.nokiantyres.com/challengePR
Further information :
Olli Seppälä, Head of Research and Development, tel. +358 407323225, [email protected]
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