Rankings: US Open, racing and more

The US Open continues its frenetic pace in the hearings. The plus: a record audience for the Belgian F1 Grand Prix and more.

US Open viewership up 63% through Thursday

ESPN’s coverage of the US Open averaged 850,000 viewers through Thursday, up 63% from last year and its highest average since acquiring the rights in 2009. The window Thursday’s prime time on ESPN2 averaged 1.51 million (+131%), including 2.2 million for the Serena and Venus Williams doubles match.

The telecast, which peaked in the doubles match with 2.7 million viewers, delivered the third-largest US Open audience at the start of the round since ESPN acquired the rights – behind only Monday (1, 92 million) and Wednesday (2.27 million).

Friday’s cover numbers, which included Serena Williams’ third-round loss to Anja Tomljanovicwill be available on Tuesday.

The Belgian F1 GP marks time

Last Sunday, Formula 1’s Belgian Grand Prix recorded an average rating of 0.6 and 1.05 million viewers on ESPN2, marking the biggest ever viewership for the race. Max Verstappen’His victory – which peaked with 1.3 million viewers – was up 25% from last year’s 14th race, the Italian GP. (Last year’s Belgian GP only included two live racing laps).

The F1 race overlapped with the competing NASCAR make-up race of Daytona on CNBC, which averaged 0.9 and 1.41 million. While NASCAR racing had higher ratings and more viewers, F1 dominated the adult head-to-head 18-49 (0.37 to 0.22), 18-34 (0.30 to 0 .13) and 25-54 (0.41 to 0.30).

NBC’s rain delay coverage from Daytona, which largely consisted of a rerun of Dale Earnhardt Jr.’s 2001 win there, averaging 0.7 and 1.15 million the night before.

More: Tour Championship, MLB, WNBA, Travers Stakes

Coverage of the Tour Championship, the final event of the PGA Tour season, averaged 1.63 million viewers over the four days on NBC and Golf Channel, up 7% from last year. Coverage for last Sunday’s final round averaged 3.62 million (+5%), peaking at 5.6 million from 5:30-5:45 p.m. ET. The PGA Tour Complete Playoffs averaged 1.45 million (+2%). … Braves-Cardinals averaged a 1.1 rating and 1.89 million viewers on ESPN Sunday night baseball last weekend, up sharply from last year’s Yankees-A (0.8, ~1.3M). In other action, regional action on FOX the night before had 1.2 and 1.95 million and TBS had 532,000 for Dodgers-Mets last Tuesday. … Wednesday’s WNBA Seattle-Las Vegas Semifinal Game 2 averaged 504,000 viewers on ESPN2, the largest viewership for a semifinal game since the best-five format began in 2016. The game 1 pulled in 468,000 on ESPN last Sunday. … Horse racing’s Travers Stakes averaged 0.8 and 1.23 million on FOX last Saturday, the biggest viewership for the event since American Pharoah won it in 2015.

(Nielsen estimates from ESPN PR, ShowBuzz Daily)

Comments are closed.