Viva Las Vegas: The Next Stage of F1 – Sports Talk Florida

The resurgence of F1 racing in America has begun.

For a sport that had been dead in the United States for years, Formula 1 made a spectacular comeback in the eyes of Liberty Media, its owner and Stephen Ross in Miami Gardens, Florida, as the race took place at its stadium campus. of football. The beautiful people, the wealthy, and the celebrities showed up in South Florida to watch the cars literally spin in circles and that was bound to please Liberty Media. F1 has an annual race in Austin, Texas, and it could very well become a Miami Gardens fixture. But it is on the glitzy capital of the United States, Las Vegas, which will host an event in 2023. Why has Formula 1 made a comeback? Maybe, just maybe it was a Netflix series called Drive to Survive that kept people coming back.

Liberty Media is gearing up for the Las Vegas event. The company will buy land off the Strip for about $240 million to build permanent pits and a pen. The Las Vegas Convention and Visitors Authority will spend $6.5 million a year through 2025 on the Las Vegas Grand Prix as a marketing partner. That means Nevada taxpayers’ money will go to the races. F1 racing was a financial disaster in the United States and the racing group ceased to hold US events in 2007. Formula 1 racing was held at the Indianapolis Motor Speedway between 2000 and 2007. It n There were no races between 2008 and 2011. In 2012, the Austin circuit opened. For Liberty Media, getting a second US run was a top priority. F1 has signed a 10-year contract to race around Ross’ Miami Dolphins stadium. The Formula 1 fascination with Miami and South Florida began in 2018, when the city of Miami made a bid to host Formula 1 car racing from 2019. Now F1 racing is hot.

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Fans watch as cars approach the first corner during F1 US Grand Prix car racing at Circuit of the Americas, Sunday, Oct. 24, 2021, in Austin, Texas. (AP Photo/Darron Cummings, pool)

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