Hard Rock will be the title sponsor of the all-women’s single-seater racing championship, paving the way for the most races in a single season in series history.

HOLLYWOOD, Florida., May 2, 2022 /PRNewswire/ — W-seriesthe international women’s single-seater car racing championship, announces today that international hard rock® will be the title sponsor of the 2022 season-opening doubleheader at Miami, Florida takes place this weekend.


W Series Miami presented by Hard Rock features two races in support of Formula 1®’s inaugural Crypto.com Miami Grand Prix, taking place May 6-8. The double-header at the all-new Miami International Autodrome, located around Hard Rock Stadium, kicks off the third on-track season of the W Series. The season features ten Formula 1 support races spread over eight Grand Prix weekends – the most races the W Series has ever held in a single season.

“The 2022 season of the W series will start with a bang in Miamiso Hard Rock – a brand that, like the W-Series, champions diversity and creates more opportunities for women – is the perfect title partner for our opening double-header as we continue to make a big splash in the UNITED STATES. As a big Hard Rock fan – I love their food and visiting their cafes around the world – I’m thrilled,” said Catherine Bond Muirpresident and CEO of the W series. “Last year’s season finale at Austin – First event of the W series in the UNITED STATES – was spectacular, as our female race drivers showed off their skills in front of 400,000 people throughout the weekend, building incredible momentum that we are carrying into the inaugural Crypto.com Grand Prix of Miami. W Series Miami presented by Hard Rock will be the biggest event we have ever hosted and we are overwhelmed by the fantastic reception from fans and partners. We can’t wait for the race to begin!”

Hard Rock International is a diversity-based brand and has been recognized as such, most recently by Forbes Magazine’s Best Diversity Employers. Diversity, equity and inclusion are strategic pillars under the brand’s “Love All-Serve All” motto, including programs that support the diverse hiring and development of women.

“Hard Rock is honored to support Series W and help kick off what is sure to be an incredible season by serving as title sponsor at the inaugural Crypto.com Grand Prix Miami,” said Tracy Bradford, president of Seminole Hard Rock Support Services and co-founder of the Seminole & Hard Rock Women in Leadership internal mentorship program. “As a brand that puts equity first through our motto ‘Love All-Serve All’, we are proud to encourage women to showcase their skills and pursue their dreams, whether on the track or anywhere in the world.”

With locations in 68 countries across 253 locations including hotels, casinos, rock shops and cafes, Hard Rock International (HRI) is one of the most recognized companies in the world. Hard Rock destinations are in the world’s biggest international gateway cities, including its two most successful flagship properties in Floridawhich houses the first Guitar Hotel in the world, where its headquarters are located.

For more information on the W Miami Series Presented by Hard Rock, visit https://wseries.com/races/miami/.

About Hard Rock®
Hard Rock International (HRI) is one of the most recognized companies in the world with locations in 68 countries spanning 253 locations that include owned/licensed or managed hotels, casinos, Rock Shops®, performance venues and cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform. Starting with an Eric Clapton guitar, Hard Rock has the world’s largest and most valuable collection of authentic musical memorabilia with over 86,000 pieces, which are displayed at its locations around the world. In 2021, Hard Rock was honored as one of Forbes Magazine’s Top Diversity Employers, Top Employer for Women, and Top Employer in Travel and Leisure, Games and Entertainment. Hard Rock was also named one of America’s Best Managed Companies by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in the North America Hotel Guest Satisfaction Study by JD Power for the third consecutive year in 2021. The brand is owned by parent HRI entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.



Show original content to download multimedia:https://www.prnewswire.com/news-releases/w-series-miami-presented-by-hard-rock-kicks-off-record-2022-season-at-inaugural-formula-1-cryptocom-miami- grand-prix-301537286.html

SOURCE Hard Rock International

Comments are closed.